Rebranding a company born in the 1970s:
Booksource - founded in 1974 as a classroom library resource for teachers - needed a rebrand to reflect the onset of digital books via tablets in the classroom. The challenge was representing digital books as well as physical books while still honoring the company's history. Beginning with the logo, we updated the brand identity while featuring real teachers and kids with both digital and physical books for the perfect blend of telling the growth story and keeping the feels of holding a book.